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A Website… It’s More Than Just a “Visit”

You’ve tried your best to optimize your medical practice’s website. You probably have a good Google search ranking, your content is accurate and up-to-date, and your ‘hash tag’ is the new trend on...

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My Name is (Insert Name), Not “Intern”—5 Reasons Why Your Intern is Valuable:

Internship programs have become a two-way street for students and employers. Students value work force experience that builds up their resumes. Businesses value up-and-coming young talent who are eager...

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5 Marketing Strategies for a Changing Environment

When it comes to marketing, change is constant. Sure, practices can follow marketing strategies that worked in the past, but this does not always guarantee more patient visits. Industries change,...

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6 Reasons Why Doctors Should Tweet

You might not immediately think that Twitter is the right communication tool for your medical practice.  It’s true that it has a certain appeal to the “always connected” set but for anyone with an...

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Brand Marketing: The Experience is Everything

What does the word “brand” bring to mind? Perhaps you think about the last commercial you saw, an eye-catching logo, a clever slogan or jingle, or a memorable customer service encounter. But did you...

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